Sin Sar Bar | Creative communications social change organisation

We are a Myanmar-based creative strategic communications social change organisation. We have an extensive grassroots network of key stakeholders and a unique in-depth contextual knowledge of the situation on the ground.

What does that mean?

We Strategically Communicate to
elicit Social Change Creatively .
And we know Myanmar very well.

Hmm…what does that actually mean?

Ok let’s break it down. We use strategic creative communications to address issues and produce the solution in the form of social change.

The Issue

Strategic and
Creative Communications

The Solution
(Social Change)

We’ve designed projects on topics from Mental Health to Health and Safety at work, from Sanitary Pad fundraising to Domestic abuse, from Landline awareness to COVID-19.

We’ve also designed projects on Financial Literacy, Human Rights and the Mental Health of Journalists and Human Rights Workers.

See what we mean by social change here

How our communications are STRATEGIC is that we focus on the bigger picture of how we communicate. This means we look at 4 main things:

1

WHO we communicate to in SOCIETY

The target audience - this can be broken down into Age, Sex, Location, Ethnicity, Language Spoken (we work in dozens of Ethnic Languages) but also by role – e.g. community leaders, teachers, doctors, victims of torture, or donors.

2

WHAT is the CHANGE we want to see in society

This is the problem set, the change, or the needs we will impact. This could be: Resilience, Empowerment, Awareness, Education, De-stigmatisation, or Engagement.

3

HOW we deliver the messages CREATIVELY**

Depending on the project, we can offer a wide variety of creative communication tools, such as Graphics, Cartoons, Animations, Influencer content, Chat bots, Videography, Music composition. We also have extensive links with a variety of different types of CSO and other actors in Myanmar.

4

WHERE we COMMUNICATE our messages

We will use our extensive network of grassroot CSOs to help disseminate.
Facebook, Instagram, Messenger, TikTok, Zoom (for trainings) - Online
TV, Radio, in person events - Offline

These four aspects are strategically intertwined when we design a project - where we communicate and how we want to communicate is dependent on who we want to make do what. For example if we want awareness amongst youths, we would use influencers on a social media campaign. If we wanted a more in-depth change, we could have experts deliver trainings to a specific group.

** We are not just a creative or communications agency.

WE ARE MUCH MORE!

Unlike these organisations, research and knowledge are core to our ethos - we believe that only when you truly understand the problem can you hope to solve it – and we want to be involved in working it out. Our technical expertise is in strategic communications, and while our organisation does not have any technical specialisation in the areas we work in, we have a strong network of grassroots technical experts and CSO partners who do.

The Result:

We take your message and make engaging, relevant communications that resonates with your target audience and elicits social change.

Our Framework Explained

The Issue

Who?

Where?

What?

Most importantly, WHY?

Strategic and
Creative Communications

The Solution

Who?

Where?

What?

Most importantly, WHY?

A very quick example is given below: This Framework applied to Mental Health in Myanmar

The Problem

Who?	-	Multiple groups in society
Where?	-	Nationwide
What?	-	Critical need for mental health support
WHY?	-	Crisis of Coup + COVID 19, lack of mental health services, lack of demand (misconceptions and stigma)

The Solution

Who?	-	Mass public and community leaders
Where?	-	Nationwide
What?	-	Provision of mental health services
WHY?	-	Delivery of creative multilingual social media campaign across the country, delivery of multilingual trainings to community leaders, provision of individual sessions for those most at need.